Festival listings and promotion

Be easy to find before you ask people to commit.

Free listing for visibility. Paid promotion when timing matters. Registration software when you need workflow.

Start with visibility.

Some festivals only need a clean public page first.

Use promotion on purpose.

One-off prices are easier to trust than vague exposure talk.

Bring in the workflow when registrations open.

When applications, payments, waitlists, and role balance start moving, the registration system gives the team a calmer way to run the weekend.

Pricing

Simple enough to publish, flexible enough to grow with.

Practical starting prices. Clear enough to understand at a glance.

Free listing

Get your festival into the calendar without paying to be seen.

Free

A public listing with your name, dates, city, styles, website, poster, and organizer edit access. Good for getting discoverable and keeping the facts current.

  • Public festival page in the calendar
  • Poster, city, dates, styles, website and practical details
  • Private organizer edit link
  • Review before publication
Launch boost

A short visibility push when you first announce or reopen registration.

EUR 69

A one-off promo designed for festivals that want a sharper launch moment without committing to a larger campaign.

  • Featured placement in the calendar for 7 days
  • Priority positioning in one newsletter issue if timing fits
  • Visual polish pass on the listing before the boost starts
Spotlight pack

A fuller promo package for flagship weekends, camps and relaunches.

EUR 149

A stronger paid push for weekends where homepage exposure and repeat visibility are worth more than a single placement.

  • Featured placement on homepage and calendar for 14 days
  • Newsletter feature slot
  • One dedicated social feature or story sequence
Deals and partner offers

Add a hotel, shuttle, discount code or local partner offer next to the festival.

EUR 39 add-on

Best when you already have a concrete offer ready and want it visible alongside the event instead of buried in your own site or inbox.

  • One deal card attached to the festival listing
  • Promo code, CTA, disclaimer and image support
  • Ideal as an add-on to a launch or spotlight campaign

How to choose

Three routes, depending on what you actually need right now.

Solo swing dancer smiling mid-step outdoors
Some weekends only need a clean launch path.

Get listed first, then add extra reach only if timing or turnout really calls for it.

Just list it

Best when discoverability is the main job.

  • Use the free form
  • Publish the core facts
  • Add promo later if needed

Push the launch

Best when you need more than passive visibility.

  • Choose Boost or Spotlight
  • Add one deal if relevant
  • Drive people to the listing

Run registrations

Best when the team also needs workflow.

  • Book a demo
  • Keep the 1% model
  • Add promo only if useful

At a glance

What belongs to which offer.

The useful split is simple: listing for visibility, promotion for reach, software for operations.

Free listing

For being found and keeping the page current.

  • Calendar listing
  • Organizer edit access
  • Free

Promotion

For launch windows, urgency, and extra reach.

  • Featured placement
  • Newsletter / social push
  • One-off fee

Registration system

For statuses, waitlists, role balance, and payment flow.

  • Operational workflow
  • Organizer software
  • 1% of registration total

Registration system

Use the software when the real work starts.

Listing helps people find the event. The registration system helps your team handle applications, payments, waitlists, role balance, and status changes without running everything from inbox threads and spreadsheets.

1%
of each registration total No setup fee, no monthly fee, no per-email fee. Best when you need a calmer registration process, not just a public page.
  • Set up passes, add-ons, questions and categories around the way your weekend actually works.
  • Track role balance, waitlist moves and participant statuses without spreadsheet archaeology.
  • Keep the public listing and the operational workflow separate, so each offer stays easy to understand.

For dancers

Keep the swing calendar in your pocket.

Browse festivals, save favourites, mark the weekends you are attending, and keep your dance plans easy to revisit. Swing You Later for dancers on iOS and Android.